Kimberly Stewart signs up to lingerie brand

Kimberly Stewart has been signed up to become the new face and body for lingerie firm Ultimo.



The daughter of rock star Rod Stewart, Kimberly is to model for the firm's swanky lingerie range Adore Moi, replacing Jade Jagger, who previously fronted the line.

She has reportedly already started shooting the advertising campaign for the lingerie range as part of the £100,000 deal.

Among the other stars who have previously modelled for the brand is Rod Stewart's fiancee Penny Lancaster, who was later dropped by the brand for his ex-wife Rachel Hunter, reportedly angering the musician.

While 27-year-old Kimberly will model the Adore Moi range, which was specially created for Debenhams department stores, the main Ultimo range will continue to use Girls Aloud star Sarah Harding as its main face.

Ultimo has recently released new photographs of Harding taken in Miami as part of its new spring and summer collection.

Harding commented: "Ultimo is now the biggest designer lingerie brand in the UK - all the celebs love it and I am so proud to be associated with the brand," website fashion.ie reports.

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